4K Quality With a significant performance boost from the alpha 7 8th generation AI processor and faster processing, it can now deliver 4K quality images that are sharper and deeper than ever before. Lifelike Picture with 4K Super Upscaling LG's powerful processor enhances the resolution to its original quality. Enjoy the increased resolution, brightness, and clarity of 4K Super Upscaling! /The picture quality of the upscaled content depends on the resolution of the source.

HDR10 Pro Vivid colors and brightness take screen resolution to a new level. Immerse yourself in outstanding picture quality that provides even greater contrast and sharper details. /HDR10 Pro is a technology developed by LG Electronics based on the “HDR10” picture quality standard.

Personalized picture from 1.6 million options with AI Picture Wizard Select your favorite pictures and AI Picture Wizard will create a picture that is precisely tailored to your individual taste from 1.6 billion options, then save it to your profile. Personalized sound with AI Sound Wizard Select your favorite sound from audio clips. AI creates a personalized sound profile based on 40 million parameters, which is precisely tailored to your taste. Real-time problem solving with AI Chatbot Access AI Chatbot via AI Magic Remote, which will help you from finding the right settings to solving various problems. /Internet connection required. AI Chatbot is available in countries with native NLP support. AI Chatbot can be connected to customer service.

AI Clear Sound Precise tone correction improves sound clarity, giving you an exceptional audio experience! / AI Clear Sound must be activated in the Sound Settings menu. The sound may vary depending on the listening environment.

Dynamic Sound Enhancement enhances the sound AI processing improves the sound of the TV to provide an even more powerful sound experience. Ultra-Large TV Enjoy your favorite movies, sports matches and games on the Ultra-Large Screen LG TV and immerse yourself in the high-definition quality experience on its super wide display! 

Powerful Gaming Experience Enjoy the ultimate gaming experience with VRR. Play without lag, without anything hindering your performance. / Only works with games or PC inputs that support 60Hz./ FILMMAKER Mode