New Dynamic QNED Color

LG’s new and unique wide color gamut technology, which replaces Quantum Dot, delivers superior color reproduction.

Meet the powerful and intelligent Gen8 α7 AI Processor

Thanks to significant performance enhancements, the Gen8 α7 AI processor now ensures faster operation with 4K picture quality, along with much sharper and deeper images than ever before.

4K Super Upscaling brings every frame to life

LG’s powerful processor upscales resolution to original quality. Enjoy enhanced image resolution, brightness, and clarity with the 4K Super Upscaling feature.

Enhance your AI experience with the dedicated AI button on the AI Magic Remote

Easily control your TV with the AI Magic Remote – no additional devices required! Point and click with the motion sensor and scroll wheel to use it like an air mouse, or simply speak for voice commands.

AI Voice ID

LG AI Voice ID recognizes each user’s unique voice and instantly provides personalized recommendations when you speak.

AI Search

Ask your TV anything. The built-in AI recognizes your voice and quickly offers personalized suggestions. With Microsoft Copilot, you’ll get additional results and solutions.

AI Chatbot

Interact with the AI Chatbot via the AI Magic Remote and resolve any issues – from configuring settings to troubleshooting. The AI can detect user intent and provide instant solutions.

AI Concierge

A single press of the AI button opens the AI Concierge function, which offers tailored keywords and recommendations based on your search and viewing history.

AI Picture Wizard

Smart algorithms learn your preferences by analyzing 1.6 billion picture options. Based on your choices, the TV creates a personalized image just for you.

AI Sound Wizard

Choose your preferred audio from a selection of sound clips. AI creates a customized sound profile for your preferences, built from 40 million parameters.